Attleboro, MA- Sterngold Dental President and CEO, Gordon S. Craig III, announced the addition of Gene Peterson, CDT, to the company’s leadership roster. Gene assumes the role of Director of Technical Development and Learning, where he oversees all aspects of Sterngold’s technical department, leading digital development efforts, product offering pipeline, and educational methods and content directives, working closely with sales, marketing, and customer service.

With over 30 years of experience, Gene has an extensive and diverse background in the dental industry, including R&D, clinical and dental laboratory workflows and protocols, learning and development, produc- tion, and management. After owning and operating a full service dental laboratory for 18 years, he spent the last 9 years with a major digital denture & technology company. As a pioneer and subject matter expert in the growing field of digital dentures, he has written and co-authored research and white papers on this and other technical subjects.

Gene is involved with several professional organizations, including the National Association of Dental Labo- ratories (NADL), the American College of Prosthodontists (ACP), and the Academy for BioEsthetic Dentistry. He serves as Co-Chair of the Advisory Board and is a guest lecturer for the Dental Laboratory Technology program at Pima Community College in Tucson, Arizona. Gene also speaks fluent Spanish and has enjoyed delivering webinars and speaking at various national and international dental meetings. He holds a BS degree in Biology from Brigham Young University, is a Certified Dental Technician (NBC) and a Certified BioEsthetic Dental Technician.

What can dental laboratory technicians and clinicians look forward to with Gene at the technical and learn- ing helm? “Having both independent laboratory and manufacturing experience puts me at a good position to share relevant knowledge to the dental community. I am digitally minded and have a clear sense of exactly which type of technology really matters in terms of efficiency, growing the business, staying com- petitive, helping further cultivate the profession-- simply making life easier for clinicians and fellow techni- cians. For Sterngold customers, I aim to provide knowledgeable support on current products and work on developing new ones that fulfill their needs.”

To meet the other members of the Sterngold Dental Leadership team, visit https://www.sterngold.com/leadership-team

About Sterngold

Affordable Dental Access. Enhanced Quality of Life.

We believe in affordable access to a better quality of life by staying relevant, pursuing excellence, and delivering enhanced smiles. Sterngold is a global player with presence in 34 countries, with a rich and celebrated history in the dental community. We only carry the highest quality, safest products available, most of which we engineer, manufacture and quality assess in-house, in the United States, under the most stringent standards. That means greater control over quality and the ability to bring cost-effective solutions to our customers and their patients. Visit www.sterngold.com